The graduate program in Interactive and New Communication Technologies (INCT) program at Florida State University is a professional program that focuses on theory, application of theory in production practices and professional development. The goal of the INCT masterʼs degree program is to prepare students to be competent in the production and management of digital communication solutions and products within an advertising or marketing environment. Completion of the degree program typically leads to professional employment in project management or digital media production positions in a wide range of public and private sectors.

The theoretic studies within the program include the study of marketing communication or how an organization targets, shapes and maximizes the impact of messages to a specifi c market. This aspect of the program requires an understanding of systems and processes in organizational, educational, governmental and marketing communication contexts. In order to foster this aspect of the program, a variety of communication theory and research courses are required components of the program. Specifi cally, the program focuses on digital media literacy, in order to provide context; theory, in order to understand best practices; and research to promote a disciplined, rigorous approach to extending their knowledge. Through these offerings students have the opportunity to develop critical thinking, organizational and analytical skills needed to effectively use written and digital media communication.

One of the most important aspects of the program is digital media production, or learning how to apply theory in practice. This emphasizes an in-depth examination of human-computer interaction from a theoretical perspective and how those theories are applied in production practice. The program requires a minimum of six credit hours in production, although students may register for twelve credits in the core and take an additional six credits in electives. Students take courses from a wide range of academic programs including Integrated Marketing Communication, Fine Arts, Information Systems and Instructional Systems Design. While many interactive students do take electives in other departments, the technical courses in the INCT program are popular across campus.