Opening Keynote: Dale Herigstad, Schematic
Kicking off the 2009 iDMAa, Mr. Herigstad treated the audience to a cornucopia of examples around digital interface projects. It would be easy to merely accept or dismiss his presentation as gee-whiz laden or only interface driven. Beneath the examples of Minority Report, diagrams of screen distance relationships, and data displays of complex information, lies a theme of “content is the interface.” Dale’s approach suggests that the more interface gets out of the way of content, or visually enhances the content with inferred relationships and context, the better the interface.