Speakers
In Order of Appearance
Dale Herigstad
Chief Creative Officer, Schematic Inc
Thursday, November 5 @ 12:30 – 1:45 p.m.
Dale is an internationally recognized thought leader on the future of media consumption in an interactive and “many-screen” world of increasingly rich media interfaces. With an extensive background in Broadcast Design and branding, he has pioneered a unique spatial context approach to designing advanced navigation systems for Interactive TV and connected screens. From this work are emerging new content mediums that blur the line between TV and Games—and, in fact, Dale is currently engaged with a variety of Schematic teams to redefine what Television is becoming.
Dale was a part of the research team that developed the visionary gestural interfaces that first appeared in the film “Minority Report” and is now leading development work in the rapidly emerging world of gestural navigation for screens at a distance.
Dale has taught Motion Graphics at California Institute of the Arts, Art Center College of Design, and UCLA. He is active with the AFI Digital Content Lab, is a member of the TV Academy, AIGA, and ITA and received one of the first ITVT Interactive TV Leadership Awards. Dale has 4 Emmy awards and is currently working in London, managing Schematic’s new innovation practice for UK and Europe.
Michael Adamson
Vice President, Content and Creative at Turner Sports Interactive
Thursday, November 5 @ 2:00 – 3:00 pm
Friday, November 6 @ 9:45 – 10:45 a.m.
Michael has been at the forefront of digital sports development for the past 8 years when he helped Turner Broadcasting assume the operation and production of NASCAR.COM. As part of the senior interactive team, he drove the design and development of the official site for NASCAR and several of its online products, transforming it from a PR-oriented league site to a comprehensive, digital NASCAR destination with original feature programming seven days a week and innovative live presentations.
With a focus on shaping the online experiences of major league sports to harness their untapped potential and better connect them with fans everywhere, Michael also led the launch teams for the PGA of America (PGA.COM), the PGA Tour (PGATOUR.COM) and, most recently, the NBA (NBA.COM). Under his guidance, each sports has introduced some of the most innovative, interactive products in online sports and generated millions in year-over-year subscription and advertising revenue – including the NBA’s most successful online product: League Pass Broadband, PGA TOUR’s breakthrough Shot Tracker, numerous innovations for the online coverage of golf through the PGA CHAMPIONSHIP and the Emmy-Award winning live racing application TrackPass.
Prior to Turner, Michael served as Executive Creative Director for iXL’s Atlanta-based headquarters - one of the Top 5 web consulting giants that flourished during the late ‘90s internet explosion. His cross-disciplined approach to fusing business objectives with creative-led strategies and the use of new technologies powered the complete restructuring of BellSouth’s online consumer experience – tying together several products and business units into a unifying design and architecture. In addition, he led a multi-year research and development effort of a full broadband network prototype in 2000.
Michael has received awards in arenas ranging from original animation programming to new media creative development.
Kurt Kratchman (invited)
Managing Partner of ASB.TV, Former Chief Strategy Officer, Schematic
Thursday, November 5 @ 2:00 – 3:00 pm
A veteran of new media and a pioneer in the digital space, Kratchman oversees all ASB business units, including strategy and operations, marketing, technology innovation, business development and corporate affairs. The company’s current projects such as Black Box, ASB.TV, ASB Mobile, Live Nation alliance, Level 1 energy drink and live events are under his purview.
Kratchman was formerly Chief Strategy Officer of Schematic, an interactive agency with a client roster that included Disney, NBC Universal, Target, Nokia, Comcast, Panasonic, Turner and Microsoft. He has served as a consultant on digital technologies to Fortune 500 executives, the United States Air Force, venture capitalists and entrepreneurs. He contributes as a speaker, producer and programmer for such international conferences as Digital Hollywood, nextMedia, Consumer Electronics Show and the International Digital Media and Arts Association. He co-founded Blast Radius, an international interactive agency. Both Blast Radius and Schematic were sold to WPP, the largest communications and marketing company in the world.
Tom Kelley
General Manager, IDEO
Friday, November 6 @ 8:30 – 9:30 a.m.
Few people have Tom Kelley’s depth of experience managing innovation and design. Working with his brother, IDEO founder David Kelley, Tom has helped manage the firm as it has grown from 20 designers to a staff of more than 500. He is a seasoned practitioner with proven techniques for fostering a culture of creativity and developing processes for continuous innovation.
Tom is the author of two books, The Art of Innovation and The Ten Faces of Innovation.
Rueben Steiger
CEO, Millions of Us
Friday, November 6 @ 6:30 – 9:00 p.m. (Awards Dinner)
Rueben was raised by an archaeologist and a computer scientist, and has spent his career at the intersection of these fields, helping people use technology to do valuable and culturally-interesting things.
Until 2002 he was the Chief Development Officer at OVEN Digital, helping to build that company into the world’s largest privately-owned Internet consultancy. He then worked for Las Vegas casino mogul Steve Wynn as VP of Interactive Services. Until March of 2006, he was the Evangelist for Linden Lab, makers of the 3-D virtual world Second Life. His current company, Millions of Us, is dedicated to helping companies understand how to harness the power of virtual worlds and online communities.
Joe Mandese
Editor-In-Chief, MediaPost
Friday, November 6 @ the Awards Dinner
Joe Mandese is editor-in-chief of MediaPost and its related publications (MediaDailyNews, Online Media Daily, Marketing Daily, MEDIA and OMMA magazines), which reach more than 125,000 advertising and media industry professionals daily. Prior to that, he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.
Philip Beesley
Associate Professor of Architecture and Director, Integrated Group for Visualization, Design and Manufacturing, University of Waterloo
Saturday, November 7 @ 8:15 am – 9:15 am
Philip Beesley is an associate professor in the School of Architecture, University of Waterloo who practices architecture in parallel with digital media art. He was educated in visual art at Queen’s University, in technology at Humber College, and in architecture at the University of Toronto. Beesley’s work in the last three decades has focused on public buildings accompanied by field-oriented sculpture and landscape installations, exhibition and stage design. His experimental projects in the past several years have increasingly worked with immersive digitally fabricated lightweight ‘textile’ structures, and the most recent generations of his work feature interactive kinetic systems that use dense arrays of microprocessors, sensors and actuator systems. Projects in the last year include installations in Madrid, Linz, Enschede, Copenhagen, Brussells, New York and Los Angeles. Work in progress includes the Canada Pavilion for the Venice Biennale and a chapel installation for the 2010 Festival de Mexico. These environments pursue distributed emotional consciousness, combining synthetic and near-living systems.
Beesley’s work is widely published and exhibited, and has been distinguished by awards including VIDA 11.0 and FEIDAD, and by the Prix de Rome in Architecture (Canada).
His practice PBAI is an interdisciplinary design firm located in Toronto that combines public buildings and community facilities with exhibition and design projects. Interdisciplinary art, graphic design, exhibitions, stage and lighting projects are frequently undertaken by the practice, and advanced digital prototyping is a particular feature of the office’s method. Recent built works include community and health facilities, a dance school and theatre, interpretive exhibition and museum galleries, a bank building, innovative industrial design component systems including responsive solar shading, and numerous commercial book productions.
Bryan Gray
CEO, Media Sauce
Thursday, November 5 @ 2:00 p.m. to 3:00 p.m.
A “serial entrepreneur”, Bryan has the unique ability to see emerging technologies, tie these with fundamental needs, and then build a team of passionate people to develop and deliver. Beginning with just one person in 2003, MediaSauce has become a national leader in on-line strategies and full-service creative solutions that incorporate digital, social and traditional media. MediaSauce was recently named a 2009 Indiana Company to Watch by the Indiana Small Business Development Centers, the Indiana Economic Development Corporation, and Purdue University in cooperation with the Edward Lowe Foundation.
Mike Bloxham
Director of Insight & Research, Center of Media Design (CMD), Ball State University
Saturday, November 7 @ 11:15 a.m. – 12:20 p.m.
Mike has worked in media research and consulting for nineteen years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. His clients have included Microsoft, Cablevision, BSkyB, Le Monde, Procter & Gamble, MTVEurope and the British Government.
Mike has extensive attitudinal and behavioral research experience, and has worked on key projects in iTV, interactive marketing and advertising, user segmentation, usability and media lifestyle profiling. He has been a featured speaker at marketing, new media and research conferences internationally. He also writes regularly for Media magazine and MediaPost’s “TV Board” blog.
In 2003, Mike became the Director of Insight and Research within the Center for Media Design at Ball State, a consumer and content-oriented Digital Media R&D facility. He and the Insight and Research team have become known for ground-breaking work in observational research into consumer media consumption and measurement, and are currently working in mobile media research, eye tracking and advanced usability testing.
Insight and Research’s latest study is the Video Consumer Mapping Study. Funded by the Nielsen-backed Council for Research Excellence in the amount of $3.5 million, it represents possibly the biggest study of cross-media consumption and exposure ever undertaken, documenting minute-by-minute media exposure and participation among consumers in six major cities around the U.S.
Michael Holmes
Associate Director of Insight & Research, Center for Media Design (CMD) and Professor of Communication Studies, Ball State University
Saturday, November 7 @ 11:15 a.m. – 12:20 p.m.
Michael is one of the principal investigators for the Middletown Media Studies and is former Interim Dean of the Ball State College of Communication, Information and Media, one of the nation’s ten largest colleges of communication. His research has appeared in a diverse range of publications including Behavior Research Methods, Instruments & Computers; Management Science; The Police Chief and Human Communication Research. He is co-author of the award-winning book Organizational Change and Innovation Processes: Theory and Methods for Research (Oxford University Press, 2000). He has over twenty years experience in observational studies of human behavior including research on conversational structure in computer-mediated communication, bargaining processes in hostage negotiations, interaction patterns in small-group decision making, gaze paths in Web and TV viewing and consumer exposure to media.