Flourish masterminds all of Chaotic Good’s key social media and fan strategy initiatives across all platforms for studios, networks, game developers and brands.
Flourish’s interest in fandom started early: at thirteen, she co-founded FictionAlley, which became the largest Harry Potter fanfiction community online. She also spent ten years organizing Harry Potter fan conferences. She then continued her interest in participatory culture at MIT and for her graduate degree carried out a groundbreaking and in-depth study of Twilight fans (and their counterparts, Twilight haters).
Before joining Chaotic Good, Flourish was the Chief Participation Officer at The Alchemists where she oversaw transmedia and social media strategy for Hulu’s TV series EAST LOS HIGH and was the lead producer and co-writer on the TRANSCENDENCE: ORIGINS mobile game for Warner Brothers and Alcon Entertainment.
Flourish is a prolific writer and transmedia storyteller. She is the founder and co-author of Alternity – a collaborative transformative work of fiction based on JK Rowling’s Harry Potter alternate universe which ran for seven years. Her fan-fiction work also includes The Hellhounds of the Rockefellers (Sleepy Hollow & Elementary crossover) and Just For The Cameras (One Direction).
In 2012 Flourish designed, wrote and programmed Muggle Studies, a text adventure that critiques the morality of the Harry Potter universe. It won a prestigious XYZZY award (the Academy Awards of interactive fiction). Also in the interactive novel/narrative game space Flourish wrote Out Of The Night, Red Room – both taking place in the Twin Peaks universe.
In 2015 she launched a Podcast about Fandom “Fansplaining” and is a board member of the Interactive Fiction Foundation, which seeks to preserve and support the creation of all forms of interactive storytelling.
Flourish graduated from Reed College in 2008 with a B.A. in Religion and also holds an S.M. from MIT in Comparative Media Studies. In her copious free time, Flourish regularly lectures at MIT and Princeton in the US and has lectured in Brazil, Norway and Columbia.