Entries by iDMAa .org

Why don’t I want you to know about me?

I wanted to be a PROFESSOR.  You know.  Authoritative.  Knowledgeable.  Respected.  Tweedy. Ok, a little intimidating and sort of aloof.  You know, A PROFESSOR.  I was only 27.  I was worried students wouldn’t take me seriously — some weren’t that much younger than I was.  So I only told them professional things — like what […]

Old Spice & BYU: What message goes viral

In 1985, I was in Salt Lake working on my Ph.D. at the University of Utah — with a beard.  My major professor and mentor, Bob Tiemens, was doing a collaborative project with Brigham Young University (BYU) in Provo, UT.  He planned a class trip to BYU to collect data.  The day before we were […]

Scott’s Media Missive: TweetFit

“I am a 35 year old single mom, and I work full time in downtown Atlanta to support myself and my two beautiful children. In my twenties I used to exercise regularly, but since my divorce four years ago I often find that I am too exhausted to make it to the gym. My hectic […]